Everyone zhooshes — that’s fashion speak for smartening up a look. We all know how to say it — /ˈZHo͝oSH/ — but it’s anyone’s guess on spelling
it. According to the Oxford dictionary
, it’s zhoosh. But both Architectural Digest
and The Independent
go with zhuzh. Carson Kressley
, who brought that term into popular parlance on Queer Eye
nearly a decade ago, says tszuj. It can also be spelled as zhooj, soozh, tsuz, jhoosh and joozj. Or the French jeuge and Russian czuzh. (Thanks, Google!) Sure, you could go with words like primp or tweak or spruce or finesse, but zhoosh
— however you spell it — just has that certain…je ne sais quoi.