From left: Tory, Mindy Kaling and Dilone, photographed by Neil Rasmus/BFA.com

Last night we celebrated the launch of our fragrance, Just Like Heaven, with a dinner party at New York’s Le Coucou, a Tory Daily favorite. Guests were treated to a surprise performance by singer-songwriter Jessie Reyez — plus custom hand-painted monogrammed bottles of the new scent. Below, an up-close look at the festivities…

P.S. We channeled our inner Woodward and Bernstein and asked our attendees — from Mindy Kaling to model Ebonee Davis — the big, hard-hitting question of the night: What’s your favorite way to apply fragrance? Scroll to the bottom for their answers.

SHOP THE FRAGRANCE

From left: Chanel Iman, Dilone and Ebonee Davis, photographed by Neil Rasmus/BFA.com

The menu for the night, photographed by Noa Griffel

Sofia Sanchez de Betak, photographed by Noa Griffel

The table setting, featuring Tory’s Oiseau plates, photographed by Neil Rasmus/BFA.com

The interior of Le Coucou, photographed by Neil Rasmus/BFA.com

Vanessa Traina de Viel Castel, photographed by Neil Rasmus/BFA.com

Chanel Iman, photographed by Neil Rasmus/BFA.com

Hamish Bowles, photographed by Neil Rasmus/BFA.com

From left: Jessica Hart, Vanessa Traina de Viel Castel and Tabitha Simmons, photographed by Neil Rasmus/BFA.com

Amy Astley and Carlos Mota, photographed by Neil Rasmus/BFA.com

Singer Jessie Reyez performing during the Just Like Heaven dinner party, photographed by Neil Rasmus/BFA.com


What would a fragrance party be without a little shop talk? We asked our guests about their preferred mode of scent spritzing. What’s yours?

Mindy Kaling: Spritz like a champion

Model Ebonee Davis: The single spritz

Chufy’s Sofia Sanchez de Betak: …and the double

The Fashion Guitar’s Charlotte Groeneveld: …and the triple

Friend of a Friend’s Olivia Perez: The soft spritz

Adam Glassman, creative director of O, The Oprah Magazine: The walk-through

Model Silja Danielsen: Apply with a simle