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Helena Bordon knows how to create serious buzz. The Brazilian blogger and co-founder of retail chain 284 played up the printed and gem-like scarabs of Tory’s Jasmine top and Violet skirt with similarly iridescent sunglasses and matching jewel-tone heels, while offering a cool point of contrast in the neon pop of her bag. Those styling skills must run in the family — her mother, Donata Meirelles, is style director for Vogue Brazil.

Photograph by Lee Oliveira/Snapper Media

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