We’re kicking things off with a single question: Do you believe in luck? To celebrate our new Good Luck Trainer, Tory partnered with Dazed on a series of videos spotlighting three creative talents — Ajani Russell, Ashe and Ella Snyder. Directed by Emily Lipson, the short films highlight Ajani, Ashe and Ella’s “good luck stories,” from lucky rituals to lucky numbers.
Because luck is what you make it.




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