Tory’s City Guides

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São Paulo

Alexandre Herchcovitch

1151 Rua Haddock Lobo
São Paulo, Brazil 01414
55 (11) 3063-2888

From one of the buzziest names in Brazilian fashion right now, Herchkovitch’s only boutique is a top destination for international fashion editors visiting the country.

Baratos Afins

439 Av. São João
2nd fl., No. 314-318
São Paulo, Brazil 01041
55 (11) 3223 3629

Fans of Brazilian pop should flock to Baratos Afins, a local shop with its own record label, founded in 1978. You can score rare records here, too.

H. Stern

652 Rua Oscar Freire, Jardins
São Paulo, Brazil 01426
55 (11) 1426 000

The country’s biggest jewelry brand specializes in local gemstones, such as the blush tourmaline. At the São Paulo shop, you’ll find pieces only available in Brazil.

Maria Bonita

705 Rua Oscar Freire
São Paulo, Brazil 01426
55 (11) 3082-6649

Contemporary fashion designer Maria Bonita makes clothes that are elegant and wearable. Baby sister brand Maria Bonita Extra — with a shop right next door — is a bit more playful.